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Data Enrichment Services As your prospect and donor pool grows, it gets more and more difficult to keep in touch with each individual. You’re up against old addresses, bad phone numbers, missing donor information, and the list goes on. You need this information to accurately research prospects, invite potential donors to events, ensure direct marketing appeals get to the intended recipients, thank donors, and more. The last thing you want to do is waste time and money on efforts that lead to dead ends because you have bad information.Our Data Enrichment Services can help you ensure that you get the most out of your cultivation efforts. They are designed to keep you in touch with your supporters and better target your appeals, while saving production and postage costs. Our services include: AddressFinder More than 40 million Americans change addresses each year. How can you keep up? AddressFinder can help by providing the most current address information on your donors and prospects, based on the United States Postal Service (USPS) NCOALink® database. Once your AddressFinder subscription is activated, turnaround time is just one to two business days. AddressFinder pays for itself with every major mailing you do. You’ll see immediate results with timely direct mail delivery and less returned mail. *See USPS disclaimer  AddressAccelerator How many new addresses are being added to your database daily? Avoid frustration and save time with AddressAccelerator. Integrated into The Raiser’s Edge, AddressAccelerator can check the accuracy and validity of addresses as they are being entered. Additionally, AddressAccelerator can print required USPS® documentation for your mailings to show they are CASS-certified, saving you money at the post office. PostalSaver Did you know that in 2006, nonprofits saved more than $1.1 billion in postal fees by taking advantage of postal discounts? Do you know how you can get in on the savings? PostalSaver works with The Raiser’s Edge to help you qualify for the lowest postage rates possible and make your mailings more efficient, deliverable, and cost effective — resulting in better returns on your appeals. DeceasedRecordFinder The last thing you want to do is send mail to a constituent who has passed away, or worse, try to call them and receive the news from a grieving loved one. Be proactive and avoid embarrassing mistakes by identifying persons in your database who are deceased (1-2% of most database records). Our accurate data append is derived from the Social Security Death Benefit database and other proprietary sources. PhoneFinder If you conduct phone-based campaigns or would like to in the future, you might be wondering how you can make sure you have up-to-date phone numbers. With PhoneFinder, we can scan your whole database and get you accurate phone numbers for 35 – 55% of your records. Numbers can also be screened against the National Do-Not-Call Registry to help you respect your donor’s preferences. EmailFinder With an estimated 400 million people online worldwide, email is not only here to stay, it has become a way of life. The good news is that email is one of the most effective and low-cost direct marketing vehicles you can use for letters, newsletters, and promotions. The bad news is that many of the older records in your database may not contain email addresses, and it can be hard to keep up with changes to the email addresses you do have. Where does that leave you? With EmailFinder, there’s no problem. We can get you the email addresses that your donors and prospects use most often and make sure they want to hear from you via email. PeopleFinder What do you do about those donors and prospects you’ve lost touch with? PeopleFinder uses known fields in your constituent records (as little as name and last city of residence) to find them. This locator service is easy to use and seamlessly integrates with The Raiser's Edge. PeopleFinder helps you by:
AgeFinder Pop quiz time. Did you know that households headed by persons 50 and older own 77% of all financial assets in America? That’s a total net worth equaling the nation's annual Gross National Product — about $7 trillion! That makes age an important variable for your marketing and fundraising strategies. Take advantage with AgeFinder. This service allows you to add age information to your constituent records, which can help you build your fundraising strategy — especially for planned giving programs. MatchFinder No one wants to miss out on free money. Find out if your donors work for companies with a matching gift program. MatchFinder helps by scanning your database and matching your donors against more than 25,000 corporate matching gift programs. Not only that, but you can also let your donors be proactive by providing an online lookup tool so they can see if their companies will match the gifts they’re about to give and what they need to do to get the match. Get an idea of how much MatchFinder could help you from our 2010 Matching Gift Survey Data Summary. Acquisition Lists Our direct mail acquisition list solution allows you to find new donors, identify best prospects, improve efficiency, and maximize the lifetime value of your donors. Target Analytics builds lists tailored to your organization, using the abundant wealth of information in the Nonprofit Cooperative Database. Learn more about how Acquisition Lists can help your organization. GenderFinder Did you know that women control 85% of personal and household spending in America today? (And you thought it was just your house.) GenderFinder adds gender to your constituent records to ensure that you address your constituents appropriately (as Ms. or Mr.). Try a targeted mailing to just men or women in your database; you'll be amazed at the response. CongressionalDistrictFinder Target your mailings to specific voting districts in your area with CongressionalDistrictFinder. We add current congressional district information to each record in your database. CountyFinder Find out where your donors live so you can target them with issues that hit close to home. CountyFinder populates the county field for each record in your database. Other Services We can offer you a variety of other demographic information to help you understand everything about your donors and prospects — from A to Z. Knowing information such as marital status, parental status, or education level will help you create targeted communications that make your donors feel like you’re talking to them directly. Looking for ways to identify which of your prospects are the most likely and able to support your organization? Target Analytics offers the most comprehensive wealth screening and prospect segmentation solutions that allow you to find your next annual, major, or planned givers. Learn how WealthPoint and ProspectPoint can help you better understand your prospects’ capacity and propensity to make donations to your organization. Useful Postal Links:
*USPS Disclaimer NCOALink processing is provided by non-exclusive licensees of the United States Postal Service. The prices charged for services are not established, controlled, or approved by the United States Postal Service. The following trademarks are owned by the United States Postal Service®: United States Postal Service and NCOA. |
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