Take Your Website from Ordinary to Extraordinary

Blackbaud Interactive combines strategic Internet expertise, powerful integrated technology, and a collaborative process to help you portray the best possible face of your organization that supports your strategic goals and overall mission.

When you chose Blackbaud Interactive services, you work with one committed team who can assist with every aspect of your project – from establishing your online marketing goals and strategy to building and deploying your website to communicating with your supporters and driving response over time.

Meet the Team

Our interactive design consultants come from a variety of backgrounds – both from within and outside the nonprofit world. From former web design agency owners to nonprofit web marketing professionals, our staff has first-hand knowledge of how to build and design successful websites. Our deep understanding of our Internet platforms and our record of assisting hundreds of clients throughout the years has provided the experience to ensure your online aspirations are met.

User Experience

Because websites are so critical to overall marketing efforts, they are often considered the property of many internal stakeholders. But when everyone inside your organization is trying to push information out, it is easy to lose track of what your audience is actually trying to achieve. Blackbaud Interactive services can help ensure audience needs are addressed on your site, so they visit often and do more with you online. Services include user mode and persona analysis, navigation construction, and ongoing traffic reporting.

Do your emarketing efforts focus on your needs or your audience’s? Take our Web Design Self Assessment to find out.

Social Media

By tying together your marketing mix and leveraging the power of pre-built networks, you will communicate more effectively through social channels and motivate more supporters to take action on your behalf and share your good work with others. Blackbaud Interactive services can bring an audience-centric layer to your social media initiatives and enhance current efforts or help you identify and build the right social approach. Services include the inclusion of social media elements on a current site, creation of a house or private social network, and development of a social media strategy to include Facebook, LinkedIn, YouTube, and more.

What kind of impact should your social strategies have? Find out with the 2011 Nonprofit Social Benchmark Report.

Launch

Establishing a sound online strategy and dynamic, user-friendly design are important to the eventual success of your site. But if the go-live of your site gets bogged down in technical concerns and final details, all that hard work can be wasted. Blackbaud Interactive services can guide your technical staff through requirements like site certificates and domain names, testing and hardware, while making sure your content remains fresh and your go-live is successful.

Take a look at some of our recently published sites.

Mobile

Many of your best potential supporters are relying almost exclusively on a mobile device to browse the web. Make it easy for them to support you by offering a mobile-optimized format of your website that delivers a rich web experience through a mobile device. Blackbaud Interactive services can help you turn your website into a mobile-friendly layout, so your supporters can easily look up information and make donations. Best of all, we build the layout once and train you on how to copy and update it, so you can add new pages and forms whenever you have the need.

Learn more about mobile ready features in Blackbaud NetCommunity